Oliviero Toscani’s Controversial Benetton Legacy: Shock Advertising and Social Commentary
The Provocateur Behind the Lens Oliviero Toscani. The name resonates with a history of advertising that dared to confront, provoke, and disrupt. His work with Benetton, spanning from 1982 to 2000, and briefly returning from 2017 to 2020, wasn’t about selling sweaters. It was about igniting dialogue, challenging societal norms, and transforming billboards into canvases … Read more